My Club app
Project Details
Tool: Sketch, Figma, After Effects
Date: 2018 - Present *on and off
Category: UX / UI, Design strategy
Company Sam's Club
I work with the team on defining the project vision and designing the KPI metrics, AMP (home-office announcement) sections. And WIP on sculpturing the vision of the future phase and refining the task feature. The team, including UX researchers, content strategists, product managers, engineers, operation/business representatives together we move from research, planning to design, testing and improvements.
A central app for Sam's Club in-club (in-store) associates which aims to empower associates with world-class tools
to deliver the best membership experience.
The problem
One of the biggest complaints with apps today is too many redundant apps to accomplish the same task. Multiple app log ins doesn't just slow down associates, it also affects their task completion.
The Concept video
NOTE: Please have turn on the volume to hear the voiceover
Goals
- Make the Associate the center of the experience.
- The experience should reflect Associate role and goals.
- Give context to progress and accomplishment.
- Allow the Associate access to tools that they need to grow and get the job done.
- Surface the most important metrics and tasks.
- Present snapshots of information that make it easy to act on what needs to be done today.
- Provide easy access to information and tools that acts on snapshots.
- Create easy connections between tasks and apps.
Help the Associate know what to expect - support a simple mental model of the tools landscape. - Build for today, and build to last.
Make it scalable, accounting for tools today, and training for tomorrow.
